In political and advocacy work we need to persuade people to take on our views on issues and, ultimately, perform an action we desire (vote for a certain candidate, write legislators, donate, etc.) What does it mean to persuade?
Here is an excellent lesson in using the Stop portion of Stop, Drop and Roll: to identify what is being said, what frames our opponent is using, and, importantly, what the real issue is. After four hundred years since our nation’s original sin of slavery, the forces aligned to perpetuate racism have opened a new…