When we think of using effective message framing to persuade, the concept of attraction fits quite well. When we frame issues based on our values, we are setting the boundaries of discussion to appeal to another person’s shared values and attract them to our side.
In recent months School Boards across the country have been and continue to be stormed by people who are afraid of two things: mask mandates and Critical Race Theory. The controversy surrounding both of these subjects – one around public health, one around a body of legal scholarship – have been manufactured by people who want one thing: to keep our nation divided.
The metaphor of a ball and chain is useful to describe the legacy of the GOP over the last few decades.
Using the word Republican is not as easy as you might think.…
Here is an excellent lesson in using the Stop portion of…
Science News articles on identifying and countering Fake News.
A spectrum is a metaphor for political beliefs. A spectrum suggests…
As Republicans unleash a coordinated effort to prevent voting in America, we must be ready to defend this most basic of democratic rights.
Guest Blogger Antonia Scatton on How to be an Anti-Anti-Governmentist
Back in Action: look in the right column for details.
I retired recently which created the domino effect of changing insurance companies for each family member. In the aftermath we experienced this scenario.
Join us in free weekly sessions designed to hone your framing and messaging skills and understand the political battle for hearts and minds.
The time we are going through has a name: liminal space, from the Latin meaning threshold. It is that space between what was and what will be. It is a time to act —and we certainly have the time. Will you help change voter consciousness as we transition to a new normal?
In our workshops we make a big deal of using values frames, because they are powerful and we just don't do it enough. But you can also use explanatory frames to make difficult issues easier to understand.