When we think of using effective message framing to persuade, the concept of attraction fits quite well. When we frame issues based on our values, we are setting the boundaries of discussion to appeal to another person’s shared values and attract them to our side.
In political and advocacy work we need to persuade people to take on our views on issues and, ultimately, perform an action we desire (vote for a certain candidate, write legislators, donate, etc.) What does it mean to persuade?
In recent months School Boards across the country have been and continue to be stormed by people who are afraid of two things: mask mandates and Critical Race Theory. The controversy surrounding both of these subjects – one around public health, one around a body of legal scholarship – have been manufactured by people who want one thing: to keep our nation divided.