OMG, my opponent is lying!
It is a very difficult thing to counter lies, especially ones consciously engineered as part of a much larger, well funded and relentless propaganda effort. Responding to the lies may be necessary, but it is not sufficient —and potentially counterproductive. Do these things instead.
Persuasion Pt 1: Communication for Results
In political and advocacy work we need to persuade people to take on our views on issues and, ultimately, perform an action we desire (vote for a certain candidate, write legislators, donate, etc.) What does it mean to persuade?
Critical Race Theory: The Perfect Straw Man
In recent months School Boards across the country have been and continue to be stormed by people who are afraid of two things: mask mandates and Critical Race Theory. The controversy surrounding both of these subjects – one around public health, one around a body of legal scholarship – have been manufactured by people who want one thing: to keep our nation divided.
Bookshelf
Suggestions for building your knowledge of framing and messaging.
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