Moral Politics: How Liberals and Conservatives Think, Third Edition
For the heartiest of readers, this is Lakoff’s full explanation of his model of left and right and the way each communicates.
Thinking Points -George Lakoff
another helpful how-to guide to messaging. This is a direct free download.
The Little Blue Book: The Essential Guide to Thinking and Talking Democratic
Yet another helpful how-to guide to messaging from George lakoff.
Thinking, Fast and Slow
People don’t think the way we think they think. A broad survey of Cognitive Psychology relating to decision making. Our brains evolved to keep us alive and “System 1” makes quick evaluations based on learned frames and plenty of flaws. Though the more thoughtful and deliberative, “System 2” is capable of formal reason and logic, most people are not trained in it. A wonderful tour of the Psychology of Behavioral Economics from this Nobel Prize Winner.
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The New Science of Leading Change, Second Edition
The psychology of influence
How Republicans got from there to here
Understanding rural issues and voters
Harvest the Vote: How Democrats Can Win Again in Rural America
Any activists with field experience will find Jane Kleeb’s a goldmine of practical methods for approaching rural voters. Includes the Rural Bill of Rights.
The Politics of Resentment: Rural Consciousness in Wisconsin and the Rise of Scott Walker (Chicago Studies in American Politics)
Field study of Rural Voters uncovering the real issues and attitudes in Rural Wisconsin. A must read for understanding rural voters.
Connections lab gets a mere pittance when you buy a book from one of the links above.
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