Thinking, Fast and Slow
People don’t think the way we think they think. A broad survey of Cognitive Psychology relating to decision making. Our brains evolved to keep us alive and “System 1” makes quick evaluations based on learned frames and plenty of flaws. Though the more thoughtful and deliberative, “System 2” is capable of formal reason and logic, most people are not trained in it. A wonderful tour of the Psychology of Behavioral Economics from this Nobel Prize Winner.
Cracking the Code: How to Win Hearts, Change Minds, and Restore America’s Original Vision
Whole lotta practical advice for everyday communication and persuasion.