“Connections Lab offers an excellent introduction to framing for progressives.”
—George Lakoff, author of THE ALL NEW Don’t Think of an Elephant!
Liberals need to change the way we communicate —because what we’re doing isn’t working.
While facts and logic—our go-to methods of persuasion—are important, unfortunately they’re not as effective as values and emotions. Built on the work of linguist and cognitive scientist, George Lakoff, and current science in psychology, this course compares how liberals and conservatives see the world and how those worldviews determine and explain their differing policy positions. We offer a method we call Stop, Drop and Roll so you can craft messages with honesty and integrity based on sound science to win today and in the long run.